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How An Integrated and Audience-Based Approach Increases the Value of Your TV Buys. The 2024 Election Postscript Conference will focus on one thing: What worked and what didn’t from…. Since its founding in 1980 Campaigns & Elections has been dedicated to being the go-to resource for political campaign professionals.
Billboards and Other OOH Inventory Await Last-Minute Ad Spend
Oct 14, 2024 · She noted how Facebook’s CPMs have gone up “exponentially since 2020,” which means campaigns are paying more for the same ads, albeit with less targeting features. “So out of home (OOH) remains a no-brainer for us: the CPMs are reasonable and people actually ‘notice’ billboards,” she said. “Can’t really say that about digital ...
Industry Advice: Optimizing Your Direct Mail Strategy
Oct 2, 2024 · Driving efficiency can be the real difference in the final stretch leading to Election Day. As voters continue weighing their options before heading to the polls, it is crucial to solidify campaign messaging and activate engagement. Campaigns still have an opportunity in the closing weeks to optimize their direct mail strategy to get out the vote.
Streamlining Political Advertising with Meta-DSP Technology
Nov 1, 2023 · Campaign Strategy. At DSPolitical, we’ve developed Deploy, an award-winning meta-DSP specifically built for political and public affairs marketing. Deploy streamlines political advertising, offering match rates as high as 90%, and a vast inventory pool against each campaign’s various target audiences.
Campaign Partner - Campaigns & Elections
We make campaign websites easy! With Campaign Partner, you can launch your own campaign website in less than a minute. You won’t need an army of volunteers, graphic designers or programmers to have a professional website, accept online donations, and mobilize your volunteers and contributors.
Primary Colors - for those who live life on the campaign trail
Perfect for laptops, water bottles, phone cases, and more! Primary Colors is an apparel & merchandise brand by Campaigns & Elections. Created for those who live life on the campaign trail. Have a question about one of our products? Contact us at [email protected] or you can reach us at 202-644-9008. Sign up to receive special ...
Heuristics: Shortcuts voters use to decide between candidates
Apr 26, 2010 · Single Factor Heuristic. When using a single factor heuristic a voter makes a decision based on which candidate is best on a single factor. Often this is a specific issue but it can also be a trait such as experience or hometown. Voters may employ this heuristic in a variety of ways. Some may screen candidates by rejecting candidates that fail ...
Field For the Win in ‘24? - Campaigns & Elections
Mar 18, 2024 · Field For the Win in ‘24? Democratic field organizers taking up residence in campaign offices across the country this cycle will have a friend in a high place. No, not just the White House. Chelsea Peterson Thompson, general manager of NGP VAN, got her start as a field organizer — her first VAN login dates to 2006 — and sees sustained in ...
Reed Awards - Campaigns & Elections
The Reed Awards, named after Campaigns & Elections founder Stanley Foster Reed, embody excellence in political campaigning, campaign management, political consulting and political design, grassroots and advocacy. Reed Award winners represent the very best the political campaign and advocacy industries have to offer. 2024 Reed Award Winners.
TCSG - The Campaign Solutions Group - Campaigns & Elections
TCSG provides Polling and Survey Data Capture, GOP Voter Contact, Live Agent Voter-ID, IVR Polls, SMS Text, TeleTownHall, Legislative Advocacy, Patch-Through, Hispanic Outreach and GOTV. Since 1995 TCSG has made […]