Our CEO Charlene explored the spreading influence of Xiaohongshu in Hong Kong, sharing new marketing phenomena and Xiaohongshu trends and providing insights on how brands could …

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Jan 18, 2025 · The excitement is palpable on the Chinese social media platform RedNote, or Xiaohongshu (“Little Red Book”) as it’s known in Chinese, after a wave of American users set up accounts in recent days.

I am thrilled to be able to share some trends and insights about the rapidly growing usage of Xiaohongshu in Hong Kong. Check the link below to read the full article, with many other industry...

Oct 10, 2024 · Chinese tourists in Hong Kong's Kennedy Town district take pictures at a cafe that has become incredibly popular thanks to the Xiaohongshu social media app. Tucked away in a residential...

Jan 18, 2025 · NEW JERSEY – In a crowded high school cafeteria in New Jersey, Ms Ellie Lindal took a video of her shrivelled cheeseburger and posted it on Chinese-owned social media app …

Jan 20, 2025 · American users have been migrating in droves to Xiaohongshu – a Chinese social media platform known as RedNote in English – in response to the impending TikTok ban in the US. More than 700,000 new users have joined Xiaohongshu this week, making it the most downloaded social network in the US on Apple’s App Store.

5 days ago · As TikTok’s future hangs by a thread, a growing number of American social media users started fleeing to an unexpected alternative: Xiaohongshu. Last week, the popular Chinese social media app witnessed a surge in users as TikTok’s future remained uncertain in …

Jan 16, 2025 · There’s been a huge influx of TikTok users learning Mandarin by chatting with Chinese Xiaohongshu users or downloading language learning apps like Duolingo.

Jan 17, 2025 · Xiaohongshu, also known as Little Red Book, or RedNote, has recently surged to the top of the app download charts in the U.S., making a significant splash across Western …