INMA: International News Media Association
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and ...
INMA: Webinar - Creating a Brand Identity to Stand Out
How to create a brand identity across news products to stand out amid a sea of diverse content is the focus of an INMA Product & Tech Initiative Webinar. Trust and identity are key factors of why consumers choose your brand. Building habits on your properties while sharing on other platforms is key to the success of any …
INMA Master Class: Newsroom Transformation
Jan 6, 2025 · What exactly is newsroom transformation? And how will we know when we have “transformed”? In this INMA Newsroom Transformation Master Class we will dive into metrics and KPIs that today's journalists must know if news brands are to deliver impact and influence in a fast-changing world.
INMA Asia/Pacific News Media Summit 2025
About the E-Summit: This free Asia Pacific news media summit attempts to capture and surface the diversity in approaches to the news industry building for impactful and sustainable journalism as disruption becomes a norm.
INMA Master Class:News Tech Ecosystems
Thursday, February 13 Module 1: How consumers discover your products and platforms amidst technological change . As more sits within Big Tech’s walled gardens and publishers have less control over search, alerts, and summaries, where does discovery come from in the future?
New INMA report looks at how Gen Z could change the print game
Oct 31, 2024 · T he resurgence of print among Gen Z and how news organisations can build lasting relationships with this generation is the focus of a new INMA report released today.. How Gen Z Could Change the Print Game delves into three key factors driving this renewed desire for print, exploring what it could mean for news media organisations:. Factor 1: Desire for a non-digital experience
Pricing | 2025 INMA World Congress of News Media
Registration policies Cancellation and substitution policy. World Congress registrations are subject to a US$250/€225 fee for cancellations between February 1 and April 15.
6 Emerging GenAI Trends for Media to Watch in 2025
What the news media industry has learned about generative AI in 2024 is the focus of this report. In this end-of-year report, INMA reviews what we've discovered and what we can expect in 2025, identifying 6 trends to look out for: personalisation, advertising and subscriptions, humans become digital, products get conversational, editors become the last gate, and finding the needle in a …
Personalisation is not customisation — and other myths publishers ...
Dec 12, 2024 · I n thinking about the trajectory of marketing, more often than not, marketing was almost strictly promotion — offers, pricing, products, etc. . In the modern era, particularly since the 2000s, marketing has transitioned into the development and implementation of customer journeys and a tailored customer experience, explained David Edelman, author of Personalized: Customer Strategy in the ...
INMA Media Innovation Week 2025
INMA’s Media Innovation Week brings together the very best of European best practices to grow audience, revenue, and brand to support great journalism – with a special spotlight on the Irish news industry.