The first Digital Shift of 2025 explored questions of skillsets, AI model visibility, and evaluating martech in a landscape ...
Econsultancy’s database of case studies showcases best practice and innovation across the entire digital marketing and ...
For brands in sectors like FMCG, video can be a prime venue to build brand and create positive associations that will put ...
Currys is on an upswing at the moment, with a reportedly “healthy return” on its marketing spend, growth in both of its key markets of the UK & Ireland and the Nordics off the back of a strong ...
“If you are the sales head of a large CPG, online is something like 10% of your portfolio,” reflected Amit Chitnis, Chief Commercial Officer at Ocado, during a fireside chat this week. When FMCG ...
A truly seamless omnichannel experience is “nirvana”, in the words of Amanda Hudson, former Global Head of Business Transformation at fashion brand All Saints. “I think it’s a journey that everybody’s ...
At a Retail Week x The Grocer Live discussion panel, digital leads at L’Occitane and Dr. Martens along with All Saints’ former global head of business transformation discussed the challenges of making ...