Courtesy of Hailey Bieber/Instagram Hailey Bieber is finally sharing all the secrets behind her picture-perfect lip combo. Bieber, 28, took to Instagram on Tuesday, January 21, to share her beauty brand,

Its latest launch, Peptide Lip Shape, is set to redefine beauty. Hailey Bieber talks inspiration, vision and building Rhode.

On Friday, Jan. 24, the model and beauty founder, 28, announced the launch of the brand's highly anticipated lip product, Peptide Lip Shape. To celebrate the launch, Rhode released a star-studded campaign featuring Canadian pop singer Tate McRae and models Yoon Bae, Anyier Anei and Mahi Kabra.

Hailey Bieber’s Rhode is making 2025 the year of sculpted, selfie-ready lips with the launch of Peptide Lip Shape. As if your Pinterest mood board weren’t already covered in glazed-donut skin and perfectly neutral pouts,

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While a dewy skin look is non-negotiable, Hailey also confesses that she does “a lip combo every single day” to make her lips look fuller. Using the Peptide Lip Shape, the basis of her technique is to circle and define.

Lip liners have had a major redemption arc in the last year. The latest beauty brand to sign on (or, should we say get in line) with the trend? Hailey Bieber ’s Rhode. The beauty entrepreneur, model and new mother has been teasing today’s launch for the last month – and finally, the Rhode Peptide Lip Shape is here.

We spotted what appeared to be an unreleased pocket-sized lip liner. In the first photo, Hailey posed to the camera wearing a chic pair of office-siren-inspired glasses whilst her trusted makeup artist, Nina Park, swiped on a light brown lipliner across her top lip.