'We lost our obsession with sport': New Nike CEO outlines vision to turn around iconic brand
A Nike rebrand is not only imminent but necessary as the brand has "lost its obsession with sport," new CEO Elliott Hill said ...
Nike's new CEO said the company messed up 3 key areas that he's trying to fix — and it's bad news for customers who like cheap stuff
CEO Elliott Hill said that Nike would rein in the number of promotional events and focus on five categories of sports ...
Nike has had a rocky year — here's why a comeback will take time
Nike is the world’s largest sportswear brand but the company has struggled this year. Can Nike’s new CEO Elliot Hill turn ...
Nike Tops Estimates. Is This the Start of a Turnaround for the Stock?
Nike ( NKE -0.23%) shares were running on a treadmill after the athletic apparel company reported its fiscal second-quarter results last week. While the company was able to top estimates, its new CEO ...
Nike CEO says sneaker giant ‘lost its obsession with sport,’ vows to revive iconic brand
Nike’s new CEO Elliott Hill warned of short-term pain as the embattled sportswear seller works to revive tepid demand for its ...
Nike just laid out an ambitious turnaround plan. But it will come at a cost.
Shares of Nike Inc. rallied after hours on Thursday after the sneaker maker reported quarterly results that topped ...
AOL5d
Nike CEO Elliott Hill: our turnaround will be challenging, and will hinge on sports
Nike (NKE) is taking a step in the right direction under new CEO Elliott Hill. The footwear brand posted its fiscal ...
Billionaire Bill Ackman Is Betting Big on Nike. Down 57%, Is the Sportswear Stock Ready for a Comeback?
One investor betting on Nike's recovery is Bill Ackman, the billionaire head of Pershing Square Capital Management. In the third quarter, Ackman bought 13.2 million shares of Nike, bringing his total ...