Sean John was launched by Diddy in 1998, and he sold 90 percent of its stake to Global Brands Group in 2016. He purchased Sean John back for $7.5 million in 2021 after its holding company went ...

"There is no way a brand is touching Diddy — probably forever," one entertainment expert told Business Insider.

But the high-profile allegations, to which he has pleaded not guilty, have once again focused attention on Combs’ colorful past in the fashion world and his Sean John apparel brand. In 1998, Combs was ...

One alleges Combs orally raped a worker for rival brand Ecko at the Macy's flagship store in 2008. The suit alleges Macy's covered up the attack due to a multimillion-dollar deal with Sean John.

The music mogul’s business portfolio has shrunk, in part because of multiple sex abuse allegations, but his wealth remains a ...

and although Combs never quite reached the music icon status of his peers such as Jay-Z or the Notorious B.I.G., his brands that he promoted — such as Sean John — were where he found his fortune.

Amongst these things, he also recounted his experience walking the runway for Sean John, the clothing brand founded by music mogul Sean 'Diddy' Combs. “I have walked in a show before ...

In a new wave of lawsuits against Sean “Diddy” Combs this week, Macy’s has been accused of covering up one of the music mogul’s alleged sexual assaults in order to protect a major deal ...

A professional athlete allegedly stopped a drunk Sean “Diddy ... only identified as “John Doe,” claims the attack unfolded during a launch party for Combs’ Ciroc vodka brand around ...