Predicting the future is a notoriously difficult task. None of us happen to have a perfect crystal ball. If I did, I’d ...
At the Capability Leaders Forum, marketers from AstraZeneca, Reckitt and Trainline discussed the potential of genAI to ...
Despite TikTok’s clout as a social platform, brands may be hesitant to commit to an ecommerce presence there. Is it necessary ...
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