LIV Golf, the professional men’s golf tour backed by Saudi Arabia, wants the game to be more like Formula 1 with well-heeled ...

LIV Golf's potential merger with the PGA Tour has hit a roadblock after the White House meeting with President Trump that ...

The new CEO of LIV told AFP the world of golf will eventually "open up again" and the Saudi-bankrolled league has an ...

Asked where he sees LIV in 10 years, he says he sees food, music and arts festivals anchored by golf stars over three days.

LIV Golf CEO Scott O'Neil discussed the league’s different hospitality layers and tickets, which start from $145 onwards. O’Neil replaced Greg Norman as CEO of LIV Golf in 2025, having ...

American sports executive took the reins from Greg Norman in January LIV Golf CEO Scott O'Neil attends a media event announcing Adelaide securing the tournament until 2031, during the final day of ...

March 5 - New LIV Golf CEO Scott O'Neil and Bryson DeChambeau each said they were pleased with the direction of the upstart ...

In recent days, less and less optimistic statements have been coming from the important figures of the golf scene.

American sports executive Scott O'Neil, who has in the past ... has evolved this year from "Golf But Louder" to "Long LIV Golf" and O'Neil said that "is the essence of who we will become".