Apple CEO Tim Cook said DeepSeek's AI models represent "innovation that drives efficiency" on his earnings call on Thursday while fielding questions from ...

The tech giant’s sales of apps and services helped profit grow 7 percent from a year ago, even as the company contended with ...

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a sign the company expects iPhone sales to recover as it rolls out artificial ...

Apple shares rose in after-market trading on Thursday after the company forecast higher sales than Wall Street expected, a ...

When asked about Chinese AI firm DeepSeek on today’s investor call, Apple CEO Tim Cook explained how the disruptive ...

Italy wanted to know what personal data is collected, from which sources, for what purposes. Read more at straitstimes.com.

The company hasn't opted to spend quite so heavily on artificial-intelligence compute. At times, that had Wall Street worried Apple was behind the curve on AI. But after DeepSeek got investors to thin ...

Sales of Apple iPhones dropped the end of last year, as the tech firm's roll out of new artificial intelligence (AI) features ...

Apple CEO Tim Cook told analysts that sales of iPhones in the markets where Apple Intelligence was available fared better than markets where it was yet not available. "We did see that the markets ...

Apple on Thursday reported its revenue was a whopping $124.3 billion in the year-end holiday quarter but sales growth fell ...

Apple Inc. beat revenue expectations in its fiscal Q1 earnings, but iPhone sales struggle. Click for my updated look at AAPL ...

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...