TikTok Shop creators and customers are wondering what will happen if the social media app goes dark on Sunday. What to know.

This year, commerce isn’t just about transactions—it’s about stories, experiences and connections that are personal and unforgettable.

YouTuber MrBeast, X owner Elon Musk and Oracle Chairman Larry Ellison are names that have floated around in the past week.

A strange phenomenon is sweeping through social media as the last days of TikTok in the US begin to unfold. As most of the 170 million American TikTok users await its ever-encroac

US e-commerce sellers are scrambling to prepare for a potential TikTok ban, with some halting shipments and others testing out competitors like Flip.

Live streaming, unconventional beauty and tactile hedonism are among the top opportunities to watch for on TikTok Shop in 2025. This is according to a report by TikTok and consumer trend forecast WGSN, which launched a white paper analysing shopper behaviour on the social media platform.

While the three U.S.-owned alternatives are ready to become replacements for TikTok, another app has recently surged in popularity: RedNote, known as Xiaohongshu in China. Often referred to as the "little red book," RedNote blends short-form videos, livestreaming and e-commerce.

TikTok's expected Sunday shutdown poses the biggest threat to the universe of small- and medium-sized firms and so-called influencers who depend on the short-form video site for their livelihood, while big brands are expected to move to other sites.

RedNote, or Xiaohongshu, is among the fast-emerging social media and e-commerce applications, gaining popularity among users amidst ongoing fears over the possible banning of TikTok.

Some U.S. TikTok users have flocked to the Chinese social media app Xiaohongshu, or RedNote, in protest of the looming ban.

Officially launched in the U.S. in 2023, TikTok Shop is the platform's e-commerce feature, allowing users to buy and sell products and services directly through the platform. Retailers dependent ...