SportsPro looks at how The Analyst is elevating its soccer coverage through OptaAI studio and why the improvement in search ...

United States of Soccer fan insights report from For Soccer finds that those who have become fans in the last year is up 400% ...

Relevent president Boris Gartner says staging games in the US is not part of the marketing-focused collaboration.

The Canadian telecommunications giant will become the controlling owner of the multi-team corporation with a 75% stake.

The Bhathal family-led Raj Sports will own and operate the new WNBA franchise, as the league grows to 15 teams.

Essex County Cricket Club (CCC) have been fined UK£100,000 (US$133,000), half of which is suspended for two years, after ...

Frank Smith says Gulf state’s backing has allowed promotional company to reinvest in longer-term planning and new talent.

Billionaire joins City Football Group and MLB’s New York Yankees as a co-owner of MLS franchise New York City FC.

Peacock had 2.1% share during the reporting period YouTube remains most popular platform NBC hopes NFL will continue momentum ...

Multi-year deal to cover all ten Formula One teams and include activations at various Grands Prix throughout the season.

Le Coq Sportif was FFR’s kit supplier from 2018 to 2024 Brand has been replaced by Adidas Le Coq Sportif in financial ...

The International Cricket Council (ICC) has announced record prize money for the 2024 Women’s T20 World Cup. Base prize of ...