The Cheez-It Citrus Bowl is stepping up its game for the Texas Longhorns versus the Michigan Wolverines. The bowl game, which ...

Bowl opt-outs are common place these days, but the Texas Longhorns defense will have a lot of holes to fill in the Cheez-It ...

“For Cheez-It, the in-stadium experience is where our brand personality really comes to life,” Cara Tragseiler, senior brand ...

Interim coach Biff Poggi said the Wolverines feel “angry” and “betrayed” following the firing of their former coach, who was ...

University of Michigan interim head coach Biff Poggi and University of Texas head coach Steve Sarkisian meet the press for a ...

A surprising Cheez-It collab that became an instant fan-favorite is returning for its second year.

D shape designed to deliver edge-to-edge bold flavor in every bite, according to its maker. Cheez-It Crunch comes in three ...

The brand’s Citrus Bowl takeover promises big energy, bigger personality, and a fan-favorite mascot stepping back into the spotlight.

The Citrus Bowl is celebrating its fourth year with Cheez-It as its naming sponsor with a cracker-themed concession stand ...

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. As a groceries editor here at The Kitchn, ...

I tried the viral Cheez-It holiday house kit to see if a cheesy twist on gingerbread could actually work — and the results were surprisingly fun.