Even though personality and IQ quizzes might not be spot on, they're a fun way to kill some time. This personality test suggests that the first color you notice could give you a glimpse into how ...

Here's how our brains construct color in our environment. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. In essence, how can colors appear ...

Ten years on from the blue and black or white and gold dress debacle of 2015, there is a new optical illusion item of clothing taking the world by storm, and it’s been worn by Melania Trump. After ...

Sasha Rakovich receives funding from the Royal Society (Public Engagement Fund PEF\R6\6002 funds Transcending the Invisible project). As many people sit at the wheel of their car, they are certain ...

Back in the 1950s, when color TV was invented, everything was simple. TVs were either color or black-and-white, and you could tell at a glance which was which. Today, you can find TVs and monitors ...