If you’re not a techie, you may not have come across the term “walled garden” before. But it’s a critical concept these days in technology business strategy–and it has the potential to fundamentally ...
It seems you can’t read anything in the trades these days about the future of streaming video advertising without ominous warnings that something called “walled gardens” will dominate that future, ...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Stocki, the data practice lead at Prohaska Consulting. When consumer data goes ...
There's a good bit of hubbub about Google News offering comments from story subjects and then walling them off. But is this walled garden approach really all that shocking? What's shocking is that ...
LAS VEGAS – At a time when many in the ad industry have been predicting the demise of so-called “walled gardens” controlling the flow of consumer data, an industry visionary made a compelling case ...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. Over the ...
Programmatic advertising will continue to grow in the coming years, particularly due to continued growth in video and music streaming. Walled gardens like Facebook are likely to continue dominating ...
This is an opinion editorial by Andrew Keir, an author of a daily newsletter, where he dives deeply into the transformational nature of Bitcoin. The concept of a walled garden is not a new one; they ...
With the growing popularity of platforms like Facebook’s Instant Articles and Snapchat Discover, which allow users to enjoy third-party content without ever leaving their preferred social media ...
With the proliferation of retail media properties, it’s beginning to feel like the digital economy is producing walled gardens faster than baby rabbits. This is actually a healthy development. These ...
All jokes about captive audiences aside, you're probably a walled-garden agnostic. Which is to say, if your customers prefer finding your products at a mall or an app store, you don't mind setting up ...
A network or service that either restricts or makes it difficult for users to obtain applications or content from external sources. Cable TV and satellite TV are walled gardens, offering a finite ...
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