Yahoo Sports Daily hosts Caroline Fenton and Jason Fitz are joined by NBC college basketball analyst and former Baylor guard King McClure to discuss NIL’s impact on college basketball. Watch the full ...

With the ever-increasing confusion that NIL has brought to college sports, head coaches around the country have begun to voice their opinions on the direction of college athletics. During Big 12 ...

PHILADELPHIA — It’s been four years since college athletes have been able to legally profit from their name, image and likeness. It’s been less than 10 years since those same athletes could enter the ...

When college athletes start signing endorsement deals, promoting brands on social media, and earning money from their name, image, and likeness (NIL), the impact reaches far beyond personal profit.

Imagine an NBA where teams in the Eastern Conference have a salary cap twice as big as those in the West. In college basketball, it’s sort of like that with the added fact that, ultimately, nobody ...

LAS VEGAS (AP) — Stopping short of saying every participating college basketball team in the Players Era Championship will receive at least $1 million in name, image and likeness money, tournament ...

Nike is taking another major step into the NIL space. In the process, the company is also strengthening its relationship with ...

Kentucky updated its NIL law in March to permit schools entering into financial agreements with players and to establish those contracts as exempt from public record. First Amendment attorney Jon ...

San Diego, Calif, Nov. 20, 2025 (GLOBE NEWSWIRE) -- JLab, leading personal technology and audio brand, today announced its next edition of JLab Playmakers at top college basketball programs, including ...