Apple is reportedly doing market research into smart glasses

Are Apple Smart Glasses in the Works? Apple Is Eyeing Meta's Ray-Ban Success Story, According to a New Report.
The Ray-Ban Meta smart glasses have been named one of Oprah's favorite things and are gaining traction: At one point in July, Meta CEO Mark Zuckerberg said, "Demand is still outpacing our ability to build them.
Apple is reportedly doing market research into smart glasses after Meta's 'Orion' demo made waves
Apple is looking into the smart glasses market after Meta's successful Orion demo, Bloomberg reported.
Apple to Try Its Hand at Smart Glasses. I’m Begging Them to Make It Comfortable
The Ray-Ban Meta glasses are fine, but Apple needs to craft something that won't drag my face down to the floor like the Vision Pro.
Apple Is Developing Its Own Smart Glasses: Report
Apple could be branching into smart eyewear, and competing with Meta, after the tech company recently surveyed its staff about existing specs.
Apple's Latest Nod Toward Smart Glasses: Getting Input From Its Employees, Report Says
The speculation surrounding Apple's potential move into smart glasses is growing. The company reportedly is working with employees internally to learn more about smart glasses currently on the market,
Apple’s getting serious about smart glasses
A new internal study will analyse existing smart glasses from rival firms to explore opportunities for Apple. With Apple reportedly planning a major Vision Pro upgrade in 2025 and
Apple Might Soon Give Meta A Tough Competition With Its Own Smart Glasses, Here's What We Know
Apple is reportedly considering entering the smart glasses market, as the tech giant begins an internal study into the current landscape of wearable glasses. The initiative, which has been given the project name "Atlas,
Apple wants to launch smart glasses to salvage the billions it spent on Vision Pro
Apple is reportedly considering launching smart glasses in 2027 that would use the Vision Pro’s visual intelligence technology.
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These glasses could become more popular than the Apple Vision Pro
As Apple’s Vision Pro headset makes its way into mainstream markets, Xreal has launched its Air 2 Ultra AR glasses in China, ...