Can Apple catch up in AI? A recent leak details how the firm is moving veteran staff around to try and help Siri catch up to ChatGPT and Microsoft Copilot.

Apple Inc. (NASDAQ: AAPL) has taken a major step to strengthen its AI and Siri capabilities by making a notable leadership change. The company has appointed Kim Vorrath, a veteran executive with years of experience at Apple,

Long-time Apple executive Kim Vorrath has been moved into the Apple Intelligence team following her successes on projects from Apple Vision Pro to the original iPhone.

Vorrath joins Apple's AI division as the company works to catch up with competitors like OpenAI, Amazon, and Google

The move helps bolster a team that’s racing to make Apple a leader in AI — an area where it’s fallen behind technology peers.