First pee-wee football. Then WWE. Then the Olympics. Snoop Dogg's latest foray into the world of sports may not be especially logical, but it makes sense. When the Arizona Bowl needed a sponsor, the legendary rapper and pop culture icon put some of his NBC Olympics per

When Snoop Dogg agreed to become the sponsor of the Arizona Bowl, he had a demand: It must have a NIL component.

Colorado State vs. Miami (Ohio) will air live on The CW, with Thom Brennaman (play-by-play announcer) and Max Browne (color analyst) on the game call. The viewers in the US can also stream the game live with Fubo.